In the 1920s, Budapest’s Mozgóképszínház (Motion Picture Theatre) introduced a cutting-edge innovation: air conditioning, a rarity at the time. To promote it, they declared their cinema “cooler than the Arctic!” and installed a fake iceberg in the lobby.
On opening night, they hired actors dressed as polar bears to roam around and interact with guests. Unfortunately, the costumes were stiflingly hot, and the actors, overwhelmed by the heat, decided to remove their heads midway through the evening—revealing sweaty, grumpy faces.
One child screamed, “The polar bears ate people and became human!” Chaos erupted as parents struggled to calm their kids, while the actors bolted for the back door. Despite the fiasco, the stunt made headlines, and Mozgóképszínház sold out every showing that summer as the “cinema of icy surprises.”
This was the inter-war period, but actually the first permanent cinema, the "Projectograph," opened in 1906, followed by other elegant movie theaters such as the Uránia and the Royal Apollo. These cinemas, often housed in ornate buildings, catered to a growing middle-class audience, showcasing silent films with live musical accompaniment.
After World War I, Budapest’s cinema houses expanded despite economic challenges. The 1920s and 1930s saw the rise of grand theaters like the Corvin and the Capitol, which screened both Hungarian productions and Hollywood imports. With sound films arriving in the late 1920s, cinemas became even more popular. However, during World War II, many cinema houses were damaged or repurposed under Nazi and later Soviet occupation.
Post-World War II, cinemas were nationalized under Soviet influence, becoming tools of propaganda. Despite this, iconic theaters like the Corvin and smaller art cinemas like the Toldi remained cultural landmarks limited selection of international works.