"Tougher Than Socialism..."

CHAPTER III

In 1970s Soviet Hungary, a government soap brand launched with the slogan, “Cleans everything, even your soul!” The TV ad showed workers scrubbing factory floors and families washing dishes with the same soap. It promised to be the ultimate multipurpose solution.

Unfortunately, the soap was so harsh it caused rashes when used on skin. Housewives joked, “It doesn’t clean your soul—it peels it off!”

Despite the backlash, the soap remained on shelves due to shortages. People used it for laundry and joked that it was “tougher than socialism.” Today, it’s remembered as a hilarious relic of socialist inefficiency.

"Caola" Long before that, at the beginning of the 19th century, Addvertisements appeared as outdoor displays or press releases in Hungary, like everywhere in Europe really...
During the communist area, especially because of the poor state of economy, corporate marketing activity was not typical.
Marketing communication mostly conveyed political and social cause advertising messages.
In the 1970s, only a couple of brands per product existed (such as Fabulon cream, Traubi soda, Tisza shoes etc.) and their advertisements were widely known. Alongside with other ads and commercials from all over the soviet bloc, these endeavours were rather ridiculous from today's point of view. But it gives us the idea of one of the majot differences between western capitalist and eastern socialist worlds.

+ Bath
+ Toiletries
+ Cosmetic mirror
+ Tea station
+ Drinking water
+ Dresser
+ Clothes hanger
+ Dining table
+ Working table
+ Coffee table
+ Antique furniture
+ Armchair
+ View

+ Space
+ Wi-Fi
+ Double bed 160*200
+ AC
+ Blackout curtains
+ LCD TV
+ Hairdryer
+ Minibar
+ Safebox
+ Electronic lock
+ Slippers
+ Bathrobes
+ Shower